Check out this article by a best selling author of the best selling book "Conversion Optimization: The Art and Science of Converting Visitors into Customers."
If you are now convinced that recommendations and reviews will help with your lead conversion here is some "how to" for you.
For inTouch users here is a link to the steps for adding what are called "Recommendations" on inTouch. It's super easy.
It's very easy for Zap users to do to. Enter the client in Zap if they are not already.
In the client record in Zap or in the mobile app you can request the review. See below.
Desktop:
A very nice review request with the link embedded is created for you:
Mobile app:
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